Media kits.
Every blogger who wants to work with brands needs one: to have when a brand asks for one, to proactively pitch brands, and to respond to certain brand requests.
Hundreds of students have taken my course Media Kit Smash, where I walk you through making a media kit step-by-step, from what to say (in a way brands want to hear) to designing it professionally.
I pulled together ten of my favorites from past students to share with you! My favorite things about these media kits is that they all look different, even though they were all made from templates from my course.
If you’ve been stumped about how to make your media kit, have a look at these for inspiration and be sure to click “see the full media kit” underneath each one to download the PDF. (And grab the free checklist at the end!)
1. The Sweet Spot Blog
Corinna used the circles template from the course and really amped up the branding. It’s bright, colorful, and full of useful information for brands.
2. Go Valley Kids
Amanda runs a hyperlocal blog and created an amazing media for potential advertisers and partners. I love how clean her media kit is and she lays out clear sponsorship opportunities for her site.
3. Scraps of My Geek Life
This is one eye-catching media kit! One of the tips I taught in class was to share your total social media reach and I love that she brought that front-and-center on her first page.
4. Kids on a Plane
Cheryl used the dotted line template to showcase your blog’s awesomeness to potential partners. She used a good mix of brand logos and pictures of the various places she’s traveled.
5. Mommy of Two Little Monkeys
Amanda does a great job of showcasing the content her readers like as well as give brands lots of samples of sponsored posts she’s done in the past. (Blog is now named Mommity)
6. Cloudy with a Chance of Wine
Dani has some amazing testimonials (hint: SUPER important in a media kit) and her media kit highlights those well. She did a great job pulling her blog colors throughout the media kit. (Blog is now named Meraki Lane)
7. It Is a Keeper
If you haven’t noticed, all of the media kits featured so far are 3 pages. That’s the optimal number for most blogs (and in the course I give you one-page templates too to use in certain situations).
Christina needed more space so she made a great-looking 5-page media kit that gave her ample room to both show all the opportunities on her blog and highlight the great brands she’s worked with.
8. Eat Picks
Kelly’s site revolves around good food and she showcases it nicely in her media kit. In addition to the delicious pictures, she highlights her audience so that brands can align their target audience to hers and know she’s the perfect fit.
9. My Life and Kids
You might know Anna as the instructor of the Blog Clarity course Pinning Perfect, but she’s also a student! (that sounds like a cheesy commercial doesn’t it?). Anyway, I love Anna’s cheery, colorful media kit and how she laid out packages for potential partners.
10. MomPrepares
Erica’s site MomPrepares has lots of contributors and I love how she chose to list them on page 1 and include a small headshot of them all too.
Want to save ideas for later? Pin it!
Stuck on Making Your Own Media Kit? Grab this Checklist!
Hey- I’m Melissa! I’m a mom, side hustler, online course instructor, and brand marketer. I run a 6-figure blog helping online biz owners find their a-ha moments with can-do tips, tutorials, and online courses. I also work at Burt’s Bees as the assistant manager of Brand Engagement (yep, it’s as cool as it sounds). Jump start your biz productivity with my free worksheet!
I do blog designs, too and loved seeing how the work you taught came together here from all your students. Thanks for sharing and totally pinned, too 🙂
I have taken a lot of blogging courses…this one was by far the best and made the most impact on my blog’s success! Thank you Melissa!!
Thanks so much, Corinna!
Oh wow – these are awesome! I just did a new media kit last month. It’s only one page – I didn’t even think about making it multiple. Looks like my to-do list just got longer… 🙂
Thank you for including my Media Kit in your list! These are all great and give tons of inspiration.
You’re welcome!
So what do you recommend if you don’t want to do it yourself, and would like someone to make one for you that looks awesome like this?
Hmmm, some blog designers offer media kit services! Personally I like designing my own because I can change it anytime I need and writing it gives me a clearer sense of my audience and how that relates to brands.
Do you also do media kit designs for bloggers? I’d love some info if you do or any names of people you work with. thanks
Hi Deborah- I don’t do services- I just teach the media kit class and can help you along with advice and feedback!
Oh my these are absolutely gorgeous! I had a 3 page media kit but after attending a blogging conference I was talked down to making it only 1 page. I think I’m going to take it back to 3 again!
These all look awesome!
These are all amazing! Now I feel like I need to get my butt in gear! 😉
Melissa these are absolutely amazing. The Media Kit Smash course is certainly on my ‘to do’ list for this year! I can’t wait! 🙂
Love this! Pinned. 🙂
What an unbelievable helpful post!
Sometimes you just have to SEE with your own eyes what something could look like to ‘understand’! Thanks to all of your generous contributors sharing a glimpse of their media packs!
WOW!
Now, I’m inspired!
You have inspired me to redo my media kit. Now it looks amazing! Thank you very much.
You’re welcome, Nadira!
Loved each and every media kit!
What about those of us who are design-dorky? In other words, I’m not comfortable in Photoshop, Adobe, Powerpoint, etc. I use PicMonkey and Canva to make pinnable images. Would this course be over my head?
Hey lady! If you can use PicMonkey and Canva, then you’ve got PowerPoint! The course includes tutorials for PPT to help you out. Trust me, even people who’ve never use PPT were able to create their kit! The self-paced version will launch in a few weeks!
These look great Melissa! I really want to take this course. One question: since social media & page view #s are ever-increasing, are these media kits easy to update on a regular basis?
Hi Pam- Yes, the media kit is done in PowerPoint (or InDesign if you’re experienced with that app) then saved as a PDF. That way it can be edited and updated at any time!
I think the circles template would be great for mommy bloggers and creatives! Nice template!
Nice collection, love the friendly circles.
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