Holy gold mine of information, Batman!
Last month, 170 Blog Clarity readers took my reader survey. And boy did you deliver.
I'm excited to share these survey results, because they not only describe who you are as a whole (when it comes to blogging of course), but the things you're itching to learn more about to become a more effective blogger.
Also, there are some big shifts in how you think from two years ago when I did this survey. Yeah, some of you weren't readers then, but I think they represent a bigger shift as a whole within the industry (hint: email, email, email).
First though, take a peek at my pretty little infographic, then let's dive into some of those findings a bit more.
The Big Shifts
Of course, I can't say for sure that those of you who took the survey represent bloggers as a whole, but I imagine it's not far off. The biggest trends I see:
Email is king!
Yep, when it comes to how you find out about new posts, it's through email. Two years ago when I asked this, only 50% found out about new posts through email. Now? That's shot up to 78%!
This nugget of info aligns with my 2016 goal of growing my email list. In fact, since switching from Mailchimp to ConvertKit, I've been able to easily create a landing page and pop-up for my list and I've seen my list a 1,500% (yes, that's correct) increase in monthly subscribers. And I haven't even had time to add content upgrades yet!
E-courses take over e-books
Last time I asked you what you spent money on, e-books were in the top three. E-courses weren't even in the top five.
This year, e-courses whooshed past e-books to become one of the top 3 things you spend money on. Not surprising! Over the last year or so, e-courses have popped up left and right. Hey- I was an e-course pioneer!
The desire for blog design tips is waning
Back in 2014, 72% of my readers said they wanted to learn more about blog design from me. Now that number is 56%. My theory? Two things.
- My Blog Design for Dummies book has only been out six months when I did the 2014 survey. People strongly associated me with blog design, even more so than now, so they wanted to learn my tips.
- I think many of you guys are hiring others to do design work so you can concentrate on your content. (Would love for you to you to comment on whether or not this is the case for you).
Increased interested in improving content
This one makes my heart happy! Those of you who really want to learn more about improving your content increased 5% to 81%. Running a blog has gotten complicated over the years, with more social media networks to worry about, SEO, yada yada… so I'm glad you still care about publishing quality content because that's what KEEPS readers.
What You Struggle With
For this year's survey, I added the question: “What's the single most thing you struggle with as a blogger or business owner?”
And my my my did you answer. Can you relate to some of these?
Time. I have set hours to work on the blog, but my family comes first – always.
Juggling my time to actually take action to make money from my blog.
Finding enough time to write posts, create graphics, read/comment on blogs, create products, etc. I wish there were 3 of me (or at least that I had the resources to hire a virtual assistant).
Defining my niche.
Time. I still have a day “career.”
I always feel “behind” because all the technical stuff about blogging is so difficult for me.
Everything! But seriously, graphics and photos – making the posts and site look nice.
Figuring out ways to monetize that don't make me sound like a commercial!
SEO, traffic building and affiliate marketing. The business end of things.
Finding time to write. Marketing (I'm an introvert and hiding behind the screen writing is easier than putting myself out there).
By FAR, time was the biggest struggle. I wish I had an easy answer, but there isn't one! However, you can start with this article on productivity tips!
You're mostly interested in paid workshops, but you need to know more
One question I really wanted to get some insight into was whether or not you were interested in paid workshops. 45% said you were interested and 33% were unsure. Your most common hesitations were: it depends on the topic, it depends on the cost, and you worried about missing it live.
No answers for you just yet, except to say I'd run these workshops at a couple of time slots to hit on different time zones. And there would be a replay that you could access forever and ever.
Overall, I'm happy to see the interest and hope to get something churning for you soon on that!
You like me! You really like me!
I have to say that I'm completely honored by all your amazing comments. You all sure know how to make a girl feel good. Saying things like…
“You. No seriously, you make this blog fun and easy to read and you don't talk like everyone reading is a complete idiot, and the content is top notch. I can almost always find what I need when I have a blogging question here.”
“I love the actionable items. You don't just share thoughts, but also things to do right now.”
“Your straight forward approach, your generosity with information, and I can trust what you share and sell. Others who attempt to have a site similar to yours have lost my trust because their “Super awesome product” didn't even deliver a quarter of what they promised. You always deliver.”
I also asked where I could improve… more posts was the most common answer! I hear ya on that. Once I get my course updates done, you'll hopefully be seeing more posts from me.
What do you think?
Anything surprise you about the results? Anywhere that your opinion is significantly different?
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Hey- I'm Melissa! I'm a mom, side hustler, online course instructor, and brand marketer. I run a 6-figure blog helping online biz owners find their a-ha moments with can-do tips, tutorials, and online courses. I also work at Burt's Bees as the assistant manager of Brand Engagement (yep, it's as cool as it sounds). Jump start your biz productivity with my free worksheet!