When you first got into blogging, you were most likely told “Yeah, you should blog because it's free to set up! Social media is free! It's all FREEEEE!”
So you get set-up on Blogger, sign up for a few social media accounts, and BOOM start down the yellow brick blogging road.
The problem is eventually you need more. Of something.
Maybe you move to self-hosted WordPress and have to pay to have your blog hosted. Or you buy e-courses to cut your learning in half. Regardless, you do have to put some money towards blogging in order to grow. I don't really know any successful bloggers who haven't spent a penny on their blogs. I've paid for my fair share of products. And some weren't worth it.
This post contains affiliate links, which pays to keep me caffeinated.
But these five blogging tools are totally worth the money.
My husband introduced me to 1Password years ago and it's been my saving grace for my useless memory ever since.
With 1Password, you can store all your username and passwords (and your credit card numbers) in one place. No more trying to remember which username you went with for this site or that. It'll even generate passwords for you, which I let it do for any site that has my money like PayPal or my credit union. They are passwords I'd never remember on my own, but I don't need to! 1Password has an accompanying phone app so you'll never get stuck not knowing a password. Unless you forgot to save that password in 1Password. BURN.
There might be free apps out there that are similar, but sorry I don't trust a free product to hold the passwords to my bank accounts or my credit card number. Nope. No way.
Tailwind is mainly for Pinterest and Instagram, but don't let that stop you. Tailwind lets you schedule pins (and re-pins!); plus they have even more amazing analytics than Pinterest itself. And, yes, I know about other paid scheduling apps, but Anna and I don't recommend them in Pinning Perfect. Why? They don't have Pinterest API access, which means they aren't supported by Pinterest like Tailwind is. Pinterest treats tools with API access as if you're pinning directly through Pinterest.
Oh CoSchedule, why didn't you exist years ago? Currently, I don't use it for content planning because I use the editorial calendar from Content Brew, but I DO plan to make those two co-exist in some way at some point.
I DO use CoSchedule to schedule my Facebook, Twitter, and LinkedIn posts for each post. I love how I can do it all from WITHIN WORDPRESS. I just scroll down underneath my post editor and it's there waiting for me.
What I also love? Being able to see my social shares!
ConvertKit (now Seva)
I've used a few Email Service Providers over the course of my marketing career. And really, I love ConvertKit the most. While many email apps make you pay for a subscriber multiple times if they're on multiple lists, ConvertKit is per person, period.
Their tagging and automation make it totally worth it. When someone purchases a course, for example, I can tag them as a student so I don't send them any promotions about that course again. If someone clicks a link about my course, I can tag them as interested so I can send them another email about it. It's awesome!
Okay, so this one isn't exactly just ONE thing. Sometimes you just have to cough up some dough for a PAID plugin because the free ones either don't exist or they suck. Where do you find these gems? Well, there's a marketplace called CodeCanyon.
And then my favorite paid plugin ever is Social Warfare Pro. It makes it a cinch optimize my posts for social sharing (including Pinterest!) and is easy to use for your blog visitors. Try it below if you wanna test it out!
Hopefully this post helps you find some great blogging tools!
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Photo: tool box © Roman Gorielov – Fotolia
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Hey- I'm Melissa! I'm a mom, side hustler, online course instructor, and brand marketer. I run a 6-figure blog helping online biz owners find their a-ha moments with can-do tips, tutorials, and online courses. I also work at Burt's Bees as the assistant manager of Brand Engagement (yep, it's as cool as it sounds). Jump start your biz productivity with my free worksheet!