The dreaded bounce. When people land on your blog and leave after visiting only one page, that's a bounce. Why is that a bad thing? The more people who bounce, the fewer pageviews!
So how do you get those peeps to stay and read some more of your fab content? One oh-so-simple tool: internal links.
The 10-Minute Touch Up is a quick, weekly challenge to get you DOING, not just reading about doing. Consider it a way to touch up your blogging just 10 minutes at a time!
Challenge: Go into your top 3-5 blog posts and add in links to other posts or pages within your own blog.
Why: Internal links are simply links on your blog that go to other places on your blog: a page, post, etc. For example, I could tell you that one of my most popular posts is one I did about things not to re-pin on Pinterest. See what I did there?
Including links to another page or post within a blog post is an easy way to drive readers further into your site. Instead of hitting the back button, your visitor heads off to visit another glorious post by YOU!
How to Do It
1. Head to Google Analytics to see your current top posts. You'll find this under Behavior> Overview.
The top 3-5 posts are the ones you want to focus on. If you've already been a good linker for those (you get a gold star!), go back 5 more or check to see what posts Pinterest is driving to and adjust those.
2.. Visit each post and hyperlink parts of your text to other posts or pages.
What should you link to? Let me give you a few suggestions:
- Link to a related post (ex. a funny vacation post if you just wrote about going on vacation)
- Link to an archive page of a relevant category (i.e. when it comes to social media…)
- Link to a page on your website, like a resource page or about page (i.e. HootSuite is one of my favorite social media tools)
You might find text practically shouting, “Make me clickable!” You know, if text could talk. But if not, you can add in a sentence here and there to work the links into your post.
Banish “Click here” for Better SEO
When you add internal links, don't just link with the ubiquitous “click here.” It does nothing for search engine optimization (SEO). Instead, use a relevant keyword or phrase from the post or blog like I just. Sometimes it's tough to work into a sentence, but make it a habit to do this with the majority of your links.
Don't Overdo It!
Too many links will look spammy and makes your text hard to read. If an entire paragraph was like this sentence, wouldn't it be a little cumbersome to read through?
Bonus Tip for Future Posts
With each post that you write, consider the person who set foot into your bloggy world for the very first time. If that post was ALL they had time to read, would it be enough for them to come back?
Sure we all write posts that make the answer “no.” There's the product giveaway post, the “I'm taking a vacation” post, the major announcement post, the “housekeeping” post. These type of posts are necessary. But when they are front and center as your latest post, that's the first impression your new reader gets of you.
How do you make sure it's enough to keep them coming back? In addition to the tips I already gave you, you can try adding these types of links:
- Link to a couple of your favorite posts
- Link to your readers’ favorite posts (i.e. While I'm away on vacay, you can read reader faves like…)
- Link to the post that generated the most controversy
- Link to a recent post that got a lot of comments (or one that was good but could use more love)
Again, you don't want too many links. The key is to have a few.
Time to go and get linky with it! Share a post where you added some new links!
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Hey- I'm Melissa! I'm a mom, side hustler, online course instructor, and brand marketer. I run a 6-figure blog helping online biz owners find their a-ha moments with can-do tips, tutorials, and online courses. I also work at Burt's Bees as the assistant manager of Brand Engagement (yep, it's as cool as it sounds). Jump start your biz productivity with my free worksheet!