Choosing a blog name is hard, y’all. But so rewarding when you have that ding ding moment and say “This is IT!” and proceed to do a dance around the room.
In Part 1 of choosing a name for your blog, I covered exploring the foundation of your blog: topics, tone, and audience (among other things). In Part 2, I walk through how to vet your potential names to ensure you pick a name you won’t regret down the road.
Vet Your Blog’s Name (So You Don’t Regret It Later)
1. Check Domain Name Availability and Potential Conflicts
There’s nothing worse than thinking you’ve come up with the BEST BLOG NAME EVAHHHH, then finding out someone is already using that blog name. Oh wait, one thing’s worse. When someone owns the domain but is doing absolutely NOTHING with it.
Before you even take one step further, check the domain name’s availability using the tool below.
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If the .COM isn’t available, it’s back to the drawing board. Yes, there are successful blogs with .NET names, but you really don’t want to start your new blogging life with a disadvantage. Plus, the owner of the .com might have their name trademarked. You don’t want people confusing you for that person, and you most definitely don’t want to receive a cease and desist letter.
And I’ll tell you a little secret. Sometimes not getting your first choice of name is a blessing. Even if you thought “Oh that was a great name,” you might find that having to continue the creative brainstorming process leaves you with an even better name. That’s what happened to me, anyway.
If the .COM is available, you aren’t done yet. Check the .NET and .ORG to make sure there aren’t any existing sites or organizations with the same name. Then Google the name to make sure another blogger doesn’t have a similar name that could make someone mistake your blog for theirs. Then head over to uspto.gov and check for any trademarks on the name.
2. Consider How It Looks as a Domain Name
When you scrunch your potential name into one word, a la yourblogname.com, how does it look? Could someone read it differently that how you intended? It’s not the end of the world if so, but something to consider. Of course, it IS the end of the world if it turns out something like penisland.com. That’s PEN ISLAND, you dirty kids. No seriously, it’s a real site.
3. Consider the Name’s Staying Power
By staying power, I mean 2 things: relevance and potential.
Relevance: Could the name be outdated in a couple of years? Of course, you don’t have to pick a name that’ll last for the next 25 years either. But don’t go with “Happy Mom to Bryce” if you’re planning on having more kids. Or resist including your location in your name unless you’re pretty sure you aren’t moving anytime soon. Is a word in the name too trendy? Using a word that’s trendy at the moment (like YOLO- you only live once) may make your blog name sound outdated down the road.
Potential: What about the name’s potential? Does the name still work if you tweak your focus down the road? If not, are you still cool with that? If you’re rebranding, does your new name cast a wider net that could lead to more opportunities and increased readership? For example, I knew that changing my name to Blog Clarity opened up the blog to a wider audience than Momcomm, which made the main focus mom bloggers.
4. Determine if the Name Needs a Disclaimer
What do I mean by that? Well, I knew it was time to change from the name Momcomm when I found myself adding a disclaimer: “Well, it’s not really just for moms.” In talking with some close friends, they had sometimes recommended my blog to someone with the same disclaimer. Not good.
When you tell someone your blog name, you shouldn’t have to say “… except for” or “…but it’s really…” Your blog name should be able to hold its own. Inspect your potential names and see if they all pass the test.
Keep in mind this isn’t the same as your blog name piquing someone’s interest in learning the meaning behind the name. THAT is a good thing. Having to say “well my name is THIS but really I blog about THIS” isn’t so great.
5. Run the Name by a Few People
The first blog name I came up with, my husband kind of gave me the side eye. Honestly, something didn’t quite feel right to me either but I liked the way it sounded and the design potential. While I didn’t necessarily cross that name off the list right that instant, it did make me think more critically about the name. (And another name I had too).
When you have a name or two you think are THE one, ask a few close people their opinion. Don’t post your blog name ideas to a 500-member Facebook group. You’ll get mixed results. But a few people who really know you will know if the name feels like you or not. This doesn’t mean you need their support to move forward, but if they’re wishy-washy on the name (or hate it), inspect the name a little deeper and try to get to the root of why they don’t like it. Is they don’t like it, does that mean your target audience won’t like it? Not necessarily, but it’s good to do some extra vetting of the name.
6. Say It Out Loud
No, really. We might blog in an online world but eventually you’re going to tell someone about your blog…. using those vocal cords of yours. Say it out loud and make sure it doesn’t feel awkward to say. Trust me, some of the names I considered just felt weird when I actually said them.
7. Make a Final Choice (or Start the Process Over)
Whew- that’s exhausting work! You might even do as I did: end up empty-handed at first then start all over. It was only when I saw that word Clarity that it clicked THIS WAS THE ONE. When I vetted the name, I still loved it every bit as much.
Wherever you are in the blog naming process, good luck with picking out a name you’ll love!
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Hey- I’m Melissa! I’m a mom, side hustler, online course instructor, and brand marketer. I run a 6-figure blog helping online biz owners find their a-ha moments with can-do tips, tutorials, and online courses. I also work at Burt’s Bees as the assistant manager of Brand Engagement (yep, it’s as cool as it sounds). Jump start your biz productivity with my free worksheet!
Oh I am so stuck at this step. Originally went with Umbrella Tree Cafe, but now have been going back and forth between some others that have more words (because what I wanted wasn’t available). Thinking I may just go with the original or back to the drawing board.
I like Umbrella Tree with no “Cafe”. Umbrella Tree sounds interesting and Cafe sounds like a restaurant or job board. Hope that helps!
When choosing my blog name I thought I’d found “the one”, but it wasn’t available so I had to go back to the drawing board. I’m so glad it worked out that way, though, because I love my blog’s name! I can’t even remember my “brilliant” original choice.
My only qualm about my name is that when it’s squished together it kind of looks like “HITS Jilly” instead of “Hi it’s Jilly”. Not a blog about violence, people. Ha ha! 😉
Wow – what a thorough mini-series on naming a blog. One thing I would highlight is will people have a clue what your blog is about from your name alone? If not, you need to add a prominent tag line that further explains it. You have about 2 seconds to get a visitor to read more and if they have no idea what your blog is about immediately, they are gone.
Ive been thinking of changing my blog name too – my blogspot is my first name and the initial of my surname but my actual blog name ‘Anastasia Drawing & Dreaming) feels too long now (and a little irrelevant…) as I went from a place to upload my drawings to a Lifestyle/Inspiration blog – so much to think about?
Maybe I should just get a new banner made?
I think just drawing &Dreaming sounds nice and 3 syllables shorter, even though you dont post your drawing anymore you probably still like to draw(thats just a guess I dont know you) which shows abit of your personality and the dreaming part is the whole life thing
thanks Stephanie – didnt think of that, I always thought my name in the title would be important – maybe not?!
Loved the Pen Island example!
I have learned my lesson about picking a blog name with potential. I started a blog geared towards a certain topic and I found a blog name that fit that topic (or I suppose keyword); however, I quickly decided I wanted to use the blog to encompass a broader niche and now I’m finding that I have to add a disclaimer.
Plus, my name has offended people, and that is definitely something to take into consideration. I had a man contact me to inform me that my blog suggested that I was talking about how to ‘trap’ men like they are mindless objects. No matter how much I explained my positive intentions, the name of my blog kept him very, very angry.
All great suggestions in this two part article, and should be followed diligently.
First you talk about penisland. Then you talk about staying power. How’s a juvenile person like myself suppose to hold it together in a situation like this?
Lmao at the previous commenter. The points you’ve made in this post made me change my mind about waiting to change my blog name. I’m going for it! I want to be able to blog about whatever I want without feeling like I’m doing something wrong, like I’m betraying my audience. And I’ll admit, I want to expand my moneymaking and giveaway opportunities. I can’t wait to see what you’re going to be writing next!
I cannot believe that Pen Island site! Their pens look lovely, their design is really appealing but oh, the url… *still laughing* (I’m now wondering what sort of traffic they get from what sort of search terms… *facepalms*)
Fabulous tips. I especially like the added tip in a previous comment regarding the tagline. I know my blog name doesnt scream a particular topic, but my tagline narrows it down. And i like the way it sounds all together when read aloud. Blog name and url cohesiveness is so important, im glad you’ve put this together for newbies!
Thanks for so helpful information. I’m very new to the blog scene as I finally decided to start my very own blog. I am in the process of gathering as much information and tips as I can so as to make the start of this journey as painless (fingers crossed) as possible. Your tips and how-to’s are a great source.
My blogs name is Natural Chow, and it’s a healthy food website, but so many people think it’s healthy pet/dog food. I have been blogging for a year and was wondering if I should change my blog name before it’s too late. Thoughts? Pleeease help. I don’t mean to beg, but I’m desperate.
Yes, you most definitely should. I thought it was also for pets while reading unti you explained it wasn’t.
Hi, this was extremely helpful! I am in the process of choosing a blog name and I have three potentials. They are: Creative Leonor, Leonor’s Place and Leonor by the Coast. The last one really grabs me because I grew up in the Caribbean. However, presently I live no where near a coast and thus, the only potential snag is that I would not want to mislead my audience into thinking that I live a coastal lifestyle. The main topics in my blog will be home decor, recipes and travel, all inspired by the coasts of the Caribbean and my deep connection and to this part of the world. Leonor was my maternal grandmother’s name who recently passed away and I was also named after her. I really love the fact that I can use my name and pay tribute to my late grandmother. Thanks in advance for your feedback!
Great post with really useful information. I’m about to set up my second, but first self-hosted, blog and finding a name is really a pain in the a…I had so many, as I thought, original name ideas, which all turned out to be taken. I’ve spent hours on wordoid, godaddy, thesaurus, the us trademark site etc. …to mention just a few. But on the other hand, I really read some great posts and articles on the way and learned new stuff. Hopefully, I’ll have my name set in the next days.
Thanks Melissa.
Heila